RARA was created amidst the pandemic with a focus on conservation and preservation. The products are crafted to stand the test of time, cherished for their significance rather than following trends. Inspired by the intricate details of nature and enriched by diverse cultural influences, RARA embraces slow living and sustainability, honouring enduring craftsmanship while supporting a bigger mission.
The logo draws from Renaissance typefaces but incorporates a unique twist with custom stencil letterforms. Initially inspired by weathered gravestone inscriptions and markings on shipping crates, these forms exude elegance despite their humble origins.
We aimed to maintain minimal packaging to reduce waste, prioritizing recyclability. As a result, we designed a four-fold envelope-style box that features the brand message and all necessary information. The brand maintains consistency across all platforms, paying close attention to every small detail.
With meticulous attention to detail, each collection highlights a rare art form and an endangered animal, presenting them in modern interpretations to raise awareness of animal endangerment. The first collection, "The Song of Stripes," draws inspiration from the Pichwai art form and the endangered tiger species.
Credits: Photography: Porus Vimadadal, Saisha Guzder
Credits: Photography: Porus Vimadadal, Saisha Guzder
Styling: Prayag Menon
Website: www.thehouseofrara.com
